In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your brand is the core identity of your business.And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand. So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.You see, you may be getting clients and business, but I can guarantee you’re working a lot harder then you would be if you had a strong brand. A strong brand attracts your ideal clients to you and repels not-so-ideal ones. This is one of the ways you become a client magnet — having a strong brand then promoting that brand through a marketing system. Without this, you’re out searching for clients, rather than simply responding to clients coming to you. It’s a lot more work and a lot more stressful because you’re never sure where your next client is coming from.If you have a strong brand, that means you have a strong reputation in the marketplace. So people already know who are you and what you do. They know what problems you solve. So if they have that problem, they come to you. If one of their friends has that problem, they refer their friend to you. See how that works?Now let’s look at the flip side. You have a weak, confused, conflicting or nonexistent brand. People may have heard of you but they aren’t what it is you do. They have no idea what problem you solve, so they don’t know if they need what you sell or not. They don’t know how to refer you. And worst of all, they quickly forget your name or your business name because it has no meaning or value for them.And if you don’t figure out what your brand is and then do everything you can to continually emphasize and remind your ideal clients about it, then the marketplace is going to decide what your brand is. And you’re probably not going to like what the marketplace decides. (And yes, you need to do both — figure out what your brand is and then consistently market it. If you only do one and not the other, you’re back to the marketplace deciding what your brand is.) So how do you know what’s going on with your brand? Ask yourself these questions –1. Do YOU know what your brand is? If you don’t, then you most definitely have a branding problem.2. Do you know what your brand is but you don’t have a full pipeline of ideal clients? Then you either have not communicated your brand to your ideal clients or you’re missing the marketing piece. (Or your branding is all wrong for who you want to attract so you may need to go back to the branding drawing board.)3. Do you have a brand but you keep hearing things like: “Wow, I didn’t realize you did THIS.” Or “I thought you only did that, not this.” Then you have a brand communication and/or marketing problem OR you’ve gotten away from your brand (more on that next week).4. And of course if you hear things like” “I’m not sure what it is you do.” Or “You’re the best-kept secret” you clearly have a brand problem. Remember, it’s up to YOU to communicate and market your brand to your ideal clients, it’s not their job to remember you.

Looking for tips to help you gain more exposure for your business? I could write for weeks about the ideas helping you effectively grow traffic, but let’s look at the top 7 tips to help your business succeed. Business branding is simple when you have a smart plan leading you in the right direction. The following are seven tips to help your struggling small business:

1. Get online

Use the internet to aide you when you need it the most. It is very simple to spend just a few minutes on the web each week to profit big time. The social networks alone can greatly increase the amount of sales and new traffic that you can obtain in your company. Get a company profile page and begin posting specials and deals on your page and those of your best clients that you know personally.

2. Publications

Utilize any forms of publications that you feel will be beneficial for your new leads. These can be in the form of a flyer or business promotion card that you can disperse. Place them on cars, in mailboxes and around other homes in the prime area that you will be working in and that is close by to your organization.

3. Referrals

If you have but even one person that comes into your business regularly, then you have the opportunity to get some referrals. These are nothing but one client of yours referring you to another person they come into contact with regularly. It is free advertising and can make the best of your business growth when you need it the most.

4. Promotions in publications

This is simple if you have a local magazine that you know will bring in the attention your business so badly desires. Use ones that are specific to your company needs and will bode the reader demographic that you are seeking to establish new clientele and gain name exposure.

5. Piggyback Marketing

This is the act of combining your business with someone else’s marketing campaign. For example, if the company that shares an office complex with yours is having a car wash over the weekend or even a large company meeting, meet with them to get your business name out in the open. This will bring in additional branding, plus get to have gain good relations with those that share your work space.

6. Graphics

A picture can say a thousand words, or so they say. When someone gives you a business card of theirs, if it is a truly a great graphic or logo on it then odds are you will not only look at it, but you will carefully think about what it is they do for a living just solely based on their card and the graphics that caught your attention.

7. Combining food with business

This would be the art of advertising in places where you know people will glance over your ad no matter what it looks like or what it is selling. Currently, inside thousands of restaurants globally you will find many ads pasted on tables, napkins, windows, and even inside the restrooms. Check out the pricing for such, it may be the next big thing in your brand strategy.